AI-Powered Client Communication

Every visit, a story your clients can't forget.

TailWag sends personalized report cards, appointment reminders, and review requests — automatically — so you can focus on the dogs.

★★★★★ Trusted by independent daycares across DFW
Hi Sarah! 🐾 Buddy had a fantastic day. He was social and playful all morning, had a great appetite at lunch, and settled in for a well-earned nap after — the mark of a dog who truly enjoyed his day. We loved having him! — Maya & the Bark & Board team

2–4×

More Google Reviews

$6,800

Avg Annual Value Recovered

87%

Client Retention Rate

5–8

Fewer No-Shows/Month

Most daycares provide an exceptional experience. Their clients leave and never hear from them again.

Silent Departures

Clients leave after a bad week with zero feedback. By the time you realize there's a problem, they've already gone.

Review Bias

Your Google rating stuck at 4.1? Only complainers leave reviews. Great experiences disappear into silence.

Revenue Leaks

No-shows cost $35–50 each. Without confirmation, slots stay empty. Forget about a full calendar.

Three automations. One unfair advantage.

1
📋

Report Card

AI writes a personalized message from staff notes. Sent same day.

2
📅

Reminder

Appointment confirmation with YES/NO. No-shows flagged before they happen.

3

Review

After great visits, happy clients go to Google. Unhappy clients come directly to you.

Turn every great day into a reason to come back.

9:41●●●
Paws & Play Daycare
text message
Today 4:18 PM
Hi Jamie! 🐾 Mochi had an amazing day. She was full of energy this morning, made friends with everyone in the yard, and even learned a new trick from our staff. One happy, worn-out pup heading your way! — The Paws & Play Team
9:41●●●
Paws & Play Daycare
text message
Today 7:52 PM
Hi Jamie! Reminder: Mochi is scheduled at Paws & Play tomorrow, Wednesday at 8:00 AM. Reply YES to confirm or NO to cancel.
YES
You're confirmed! See you then 🐾

Fewer no-shows. More revenue. Zero effort.

A 4.9 Google rating isn't luck. It's a system.

9:41●●●
Paws & Play Daycare
text message
Today 5:03 PM
We loved having Mochi today! 🐾 If you have a moment, a Google review means the world to us: g.page/r/pawsandplay/review
Today 5:11 PM
Done! You all are the best 🐶⭐

What changes in 90 days

Google Reviews

2–4×
Increase from proactive request system

Annual Value Recovered

$6,800
Through better retention and no-show reduction

Client Retention

87%
One-on-one communication keeps clients coming

No-Shows Reduced

5–8
Per month with SMS confirmations

Simple pricing. Proven ROI.

Starter

$189/mo

Up to 25 dogs

  • Report cards
  • Appointment reminders
  • Review requests
  • Email support
Get started

Pro

$329/mo

60+ dogs

  • All Growth features
  • Custom integrations
  • Dedicated account manager
  • Advanced analytics
Get started
All plans include 14-day free trial. No credit card required.
Questions? Schedule a call with Summer →

What daycare owners are saying

"TailWag completely changed how we communicate with clients. Our Google reviews went from 4.1 to 4.8 in three months. Parents feel genuinely connected to their dog's day."

— Jennifer M., Bark & Board DFW

"We were losing $200–300 a month to no-shows. The automated reminders with YES/NO confirmation cut that in half. It's basically a free staff member."

— Marcus T., Prairie Paws Daycare

"The fact that unhappy clients can tell us directly instead of venting on Google is worth the price alone. We've fixed problems before they become 1-star reviews."

— Lisa K., Tail Wags & Whiskers

"Running a daycare is exhausting. TailWag handles the communication so I can focus on what I love — the dogs. Simple as that."

— David R., Happy Tails Daycare Plano

Common questions

You and your staff log brief notes during or after each visit (e.g., "Buddy was social, played fetch, napped 2-3pm"). TailWag's AI takes those raw notes and expands them into warm, detailed messages that sound like your team — without requiring extra work from you.
Yes. TailWag integrates directly with Gingrapp, the most popular daycare scheduling platform. If you use a different system, we can set up manual import or build a custom integration — no problem.
After each visit, TailWag can measure client sentiment from their interaction (Happy? Neutral? Unhappy?). Happy clients automatically get a link to leave a Google review. Neutral or unhappy clients get an email instead, going straight to you so you can resolve any issues first.
All SMS messages require explicit client opt-in at signup. You control which clients receive which automations. We comply with TCPA, GDPR, and all SMS regulations. Your client data never leaves your account.
Absolutely. You set the tone and brand voice for all automations. Report cards sound like your team. Reminders can be casual or formal. You maintain complete control over what's being said on your behalf.
Most owners see a measurable difference within 30 days: more Google reviews, fewer no-shows, better feedback. The ROI compounds as your review rating improves and word-of-mouth kicks in. By 90 days, most clients are seeing $2,000+ in annual value recovery.
About TailWag

The tail wags the dog.

There's an old expression — the tail wagging the dog — used to describe when something small drives something much bigger than itself. At TailWag, we took that idea and made it our mission. A single text message sent at the right moment — a report card that makes a pet parent smile on their lunch break, a reminder that prevents a missed appointment, a review request that arrives just as a client is still glowing from pickup — these are small things. But small things, done consistently and done well, drive enormous outcomes. More trust. More loyalty. More five-star reviews. More revenue. The tail wags the dog. Good communication creates happy clients. Happy clients create a thriving business. And a thriving business creates the freedom that every independent daycare owner started working toward in the first place.

A wagging tail is the most honest signal in the world. Dogs don't perform happiness — they just feel it, and their whole body shows it.

That's the standard we hold every message TailWag sends to. Not automated. Not generic. Not something that sounds like software wrote it. Something that sounds like the person who loves that dog wrote it — because in a way, they did. The staff member who spent the day with Buddy knows he was playful and ate great and finally made a friend in the yard. TailWag just makes sure his family hears about it before dinner.

When pet parents receive a message like that, something happens. They feel it. They trust you more. They tell their friends. They stay. That's a wagging tail. And that's what we're here to create — for every dog, every visit, every day.

Ready to make every visit count?

Questions? summer@usetailwag.com